Conento videos
Discover what we do and how we work at Conento
10 years Doing Right
10 years Doing Right
About Conento
About Conento
At the forefront of analytical and technological services, with mathematical science a constant presence.
Recommender Systems
Recommender Systems
Learn how to evaluate and identify the different types of recommender systems with our CEO Macarena Estévez.
Similarity Models
Similarity Models
Similarity models are used to parameterize customer tastes and trends. Let's find out how you can achieve this!
Classification Models
Classification Models
What are the benefits of classification models for your business and how to use them?...
Brand Pulse
Brand Pulse
How to identify brand risks on the day to day and act quickly on them?...
Brand Metrics
Brand Metrics
Do you want to know how much can your business grow depending on how well your brand is doing?...
Business Ecosystems
Business Ecosystems
At conento, we apply mathematical knowledge to find the most advanced solutions for business intelligence...
Advertising Media Optimization
Real Time Bidding
Introduction to the real time bidding concept and the possibilities of mathematical analysis to optimize this new (and complex) advertising.
Advertising Media Optimization
Advertising Media Optimization
At conento, we apply the Shapley value to obtain more efficient assignment of business resources for marketing strategies.
Advertising Effectiveness
Advertising Effectiveness
It's a key factor in the Marketing Strategy to know what distribution of the advertising budget allows to optimize the sales...
Pricing Models
Pricing Models
At Conento, we apply mathematical sciences by means of diverse variables and methodologies, creating different recommendations to choose the optimal sales price for products.
Social Media Analytics
Social Media Analytics
The application of data analytics to social media involves analyzing and obtaining business profits from millions of bits of information...
Business Dashboards
Business Dashboards
Our Dashboards are based on three concepts...
Metrics and Data Analytics
Metrics and Data Analytics
Companies generate thousands of data. Choose accurate metrics for your study...