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Present in more than 20 countries of 3 continents

Conento wants to be the leading consulting firm, specializing in measurement in the world of business in general and marketing in particular.

Our work is backed up by unrivalled experience. Now, we can say we have succeeded in helping our clients improve their business and marketing strategies, as well as innovating technologies for pricing optimization in real time, and we have performed accurate demand/customer loss estimates.

Conento Blog

Marketing online: media and resuls

In the study “Conditions for Owned, Paid, and Earned Media Impact and Synergy” (Ceren Demirci, Koen Pauwels, Shuba Srinivasan and Gokhan Yildirim), published in the bulletin of the Marketing Science Institute in 2014; the effectiveness of online media versus offline, for … Continue reading
26 Mar 2015

Big Data+Marketing Online=Data Marketing

In 2001, the analyst Doug Laney defined constant data growth as an opportunity and a challenge for research in volume, speed and variety. And in 2012, the amount of data generated on a daily basis was estimated at about 2.5 … Continue reading
17 Mar 2015

Hydroelectric energy: predicting efforts to prevent disasters

Among the different types of natural disasters we know, there are those which derive from severe droughts or torrential rains, affecting a whole country. A case in point would be the extreme drought that affected Colombia during 1992-93, when reservoirs … Continue reading
16 Mar 2015