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Present in more than 20 countries of 3 continents

Conento wants to be the leading consulting firm, specializing in measurement in the world of business in general and marketing in particular.

Our work is backed up by unrivalled experience. Now, we can say we have succeeded in helping our clients improve their business and marketing strategies, as well as innovating technologies for pricing optimization in real time, and we have performed accurate demand/customer loss estimates.

Conento Blog

Mathematics for measuring the Conscience

Mathematics for measuring the Conscience

Uri Gneezy, from the Rady School of Management, Alex Imas from the Carnegie Mellon University and Kristóf Madarász from the London School of Economics have recently published a paper on the measurement of the Conscience from a series of mathematical models. … Continue reading
25 Nov 2014

The importance of dynamic pricing

By Maria Jesús Vázquez-Gallo (Technical Advisor, Conento) UBER is a startup that connects drivers with passengers in over 200 cities worldwide through a mobile application.  According to the New York Magazine  UBBER is one of the world’s fastest-growing companies and could … Continue reading
24 Nov 2014


Dear blog readers and followers of Conento. Today marks the start of a new era for Conento… …or would I rather say, WE EVOLVE. From applying mathematics very particularly in the area of marketing, we now move on to apply … Continue reading
03 Nov 2014